Noia is a Danish-Swedish design duo consisting of two designers, Christina Stigborg and Joel Regefalk. Together the duo creates products with a poetic touch through shape and choice of materials. The name Noia comes from two Greek words: Eunoia and Paranoia. Eunoia can be translated into a beautiful and healthy mind, which is in contrast to Paranoia, which is perceived as frightening thoughts and a confused mind. The name Noia describes the inevitable balance between the beauty of creative processes and the fear that comes with being new and explorative designers.